IT’S A TIDE AD

We turned every Super Bowl ad into a Tide ad by pointing out the obvious: impeccably clean clothes.

I spoke to LIA and D&AD about the process behind “It’s a Tide Ad”. Click here or here to read the interviews.


IT’S A THURSDAY NIGHT TIDE AD

Making a sequel is tough.

We hijacked NFL’s Thursday Night Football live broadcast and turned every game into a Tide Ad.

Our snackable content made #TideAd one of TWITTER’S BEST OF 2018.


PUT THE ACCENT BACK ON BASEBALL

Over 200 MLB players are Hispanic. We added the accent mark back to the names on their jerseys to underline their Latino heritage.

And in doing so changed “America’s pastime” for generations to come.


WENDY’S

I had a blast as Creative Director for Wendy’s. We did everything, from content to snapchat filters, from radio to tweets.

But most importantly, the work helped update the tone of voice of an iconic US brand.

Here are a few favorites:

#FREEZERDIG. How old is the oldest thing in your freezer? Let’s ask the internet.

PERFECT SALADS. Our salad is stock photo perfect unlike, you know, life.

BLACK BEAN BURGER. But if it doesn’t have any beef, can you still call it a “burger”?

4 for $4 VALUE MEAL. A deal that’s impossible but real. Like other real impossibilities out there.


BRITÁNICO USes PIRACY TO TEACH A LESSON

We put English lessons in the most popular primetime tv shows. Sort of.


OLAY EXPOSES AGEISM

Is the phrase "for your age" an insult disguised as a compliment?


THE SOLAR BBQ

If the sun can cook a flank steak, what will it do to your skin?


MORE TIDE

TIDE PURCLEAN. About time man used nature more wisely.

TIDE HEAVY DUTY. Leave a mark on the world, not on your clothes.

TIDE ANTIBACTERIAL. It works so well you’ll swear by it.


VAPONA

Print isn't dead, but mosquitoes can be.


BRITÁNICO ENGLISH INSTITUTE

What you want to say doesn't match the sounds coming out of your mouth. At all.