Hello.
My name is Daniel, I’m a Creative Director at Saatchi NY.
I was born in Lima, Perú, and this is the story so far:
In Paris I worked in global accounts and my CD taught me the key is to put the product in the center and work an idea around it.
In Lima I learned that smart beats budget, that time is relative and that you never stop tweaking until the idea shines.
In Austin I worked for hispanic market, understood my voice as a writer and my style as a creative director.
In Kansas City (hey, that's the Paris of the plains) I worked for one of the most iconic brands in the US and finally wrote a werewolf and a centaur into a spot.
I’m an ad nerd and a comic book nerd. I have a bunch of industry awards and one campaign was even featured in the New York Times. I love what I do.
Thanks for stopping by.
SAATCHI & SAATCHI 2017 - Today / New York
Creative Director, Writer
VML 2015- 2017 / Kansas City
Creative Director, Writer
LATINWORKS 2013 - 2015 / Austin
Senior Writer, Creative Director
Y&R 2009 - 2013 / Paris, Lima
Writer, Senior Writer, CD
512.888.5318
dlobaton@gmail.com
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