I'm Daniel Lobatón, ad nerd, comic book nerd, and currently Creative Director at Saatchi NY.
I was born in Lima, Perú, but advertising had other plans in mind. So far I've worked for agencies in Paris, France, Kansas City, MO and Austin, TX.
The biggest lesson about ideas I probably took from Star Wars: "Do or do not. There is no try."
SAATCHI & SAATCHI Today / New York
Creative Director, Writer. Clients: Tide & everything else they throw at me.
VML 2015- 2017 / Kansas City
Creative Director, Writer. Clients: Wendy's.
LATINWORKS 2013 - 2015 / Austin
Senior Writer, Creative Director. Clients: Hispanic market for MLB, Snickers, Skittles, Chevrolet, Anheuser-Busch.
Y&R 2009 - 2013 / Paris, Lima
Writer, Senior Writer, CD. Clients: Colgate-Palmolive (Global), Toyota, Movistar, Retail.
AWARDS & PRESS
FEATURED IN ADWEEK'S CREATIVE 100 LIST.
FEATURED IN AD AGE'S CREATIVES YOU NEED TO KNOW
LUERZER'S ARCHIVE INTERVIEW
CANNES LIONS: 1 Grand Prix, 1 Titanium, 1 Gold, 3 Silver, 7 Bronze, 10 shortlists.
D&AD: 1 Black Pencil, 2 Yellow Pencils, 2 Graphite Pencils.
ONE SHOW: 1 Best of Film, 6 Gold, 1 Silver, 1 Bronze, 5 Merit.
CLIO AWARDS: 1 Grand Prix, 2 Gold, 1 Silver, 3 Bronze. 1 Super Clio for best Super Bowl campaign
ANDY AWARDS: 3 Gold in Idea, Craft and Reset.
LONDON INTERNATIONAL: 1 Silver, 1 Bronze,1 Finalist
NEW YORK FESTIVALS: 2 Grand Prix, 2 Gold, 1 Silver, 1 Bronze, 2 shortlist.
OTHER RECOGNITIONS: Ojo de Iberoamérica, Eurobest, Epica, El Sol, Wave Festival, USH, Addys.