I'm Daniel Lobatón, ad nerd, comic book nerd, and currently Creative Director at Saatchi NY.
I was born in Lima, Perú, but advertising had other plans in mind. So far I've worked for AdAge Top 10 agencies in Paris, France, Kansas City, Missouri and Austin, Texas.
Now I live in NY and secretly hum the Mad Men theme song every time I walk to work.
The biggest lesson about ideas and advertising I probably took from Star Wars: "Do or do not. There is no try."
SAATCHI & SAATCHI Today / New York
Creative Director, Writer. Clients: Tide, Olay, Pladis, GSK.
VML 2015- 2017 / Kansas City
Creative Director, Writer. Clients: Wendy's, Goodwill.
LATINWORKS 2013 - 2015 / Austin
Senior Writer, Creative Director. Clients: MLB, Snickers, Skittles, Chevrolet, Anheuser-Busch.
Y&R 2009 - 2013 / Paris, Lima
Writer, Senior Writer, CD. Clients: Colgate-Palmolive, Toyota, Movistar.
AWARDS & PRESS
FEATURED IN ADWEEK'S CREATIVE 100 LIST.
FEATURED IN AD AGE'S CREATIVES YOU NEED TO KNOW
LUERZER'S ARCHIVE INTERVIEW
CANNES LIONS: 1 Grand Prix, 1 Titanium, 1 Gold, 3 Silver, 7 Bronze, 10 shortlists.
D&AD: 1 Black Pencil, 2 Yellow Pencils, 2 Graphite Pencils.
ONE SHOW: 1 Best of Film, 6 Gold, 1 Silver, 1 Bronze, 5 Merit.
CLIO AWARDS: 1 Grand Prix, 1 Gold, 1 Silver, 2 Bronze. 1 Super Clio for best Super Bowl campaign
ANDY AWARDS: 3 Gold in Idea, Craft and Reset.
LONDON INTERNATIONAL: 1 Silver, 1 Bronze,1 Finalist
NEW YORK FESTIVALS: 2 Grand Prix, 2 Gold, 1 Silver, 1 Bronze, 2 shortlist.
OTHER RECOGNITIONS: Ojo de Iberoamérica, Eurobest, Epica, El Sol, Wave Festival, USH, Addys.