About

b. 1986, HK.

 
Indeed, a selfie.

Indeed, a selfie.

Hello. 

My name is Daniel, I’m a Creative Director. I was born in Lima, Perú, and this is the story so far:

In Paris I worked in global accounts and my CD taught me the key is to put the product in the center and work an idea around it.

In Lima I learned that smart beats budget, that time is relative and that you never stop tweaking until the idea shines.

In Austin I worked for hispanic market, understood my voice as a writer and my style as a creative director.

In Kansas City (hey, that's the Paris of the plains) I worked for one of the most iconic brands in the US and finally wrote a werewolf and a centaur into a spot.

I’m an ad nerd and a comic book nerd. I have a bunch of industry awards and one campaign was even featured in the New York Times. I love what I do.

Thanks for stopping by.

VML 2015- 2017 / Kansas City
Creative Director, Writer

LATINWORKS 2013 - 2015 / Austin
Senior Writer, Creative Director

Y&R 2009 - 2013 / Paris, Lima
Writer, Senior Writer, CD

512.888.5318     
dlobaton@gmail.com   
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