Who?

Hola! I’m Daniel Lobatón, currently Chief Creative Officer at Rethink NY and comic book nerd. I also bought a Nintendo Switch but not sure that makes me a gamer.

Where?

Leading creative at Rethink NY. Previously at Saatchi NY, VML in Kansas City, LatinWorks in Austin, Texas and Y&R in my hometown Lima, Perú. I started as a copywriter at Y&R Paris working on a global account. So that should check every box from global to multicultural. Oui, je parle Français y Español.

What?

Creating timeless and timely ideas. Work you can describe in one sentence. Finding the idea that reveals a truth from everyday life. And then we execute it in a kick ass, media smart way.

How?

Pushing. The work, the team, the strategy, the craft and, obviously, myself. Collaborating to find a way, because like Yoda said in Empire Strikes Back: “Do or do not, there is no try”.

Why?

I love what I do and I like working with people who love it as much as I do. Did you just roll your eyes? I think I just rolled my eyes.

When?

Anytime. Just shoot me a note: dlobaton@gmail.com