I'm Daniel Lobatón, ad nerd, comic book nerd, and currently Creative Director at Saatchi NY.

I was born in Lima, Perú, but advertising had other plans in mind. So far I've worked for AdAge Top 10 agencies in Paris, France, Kansas City, Missouri and Austin, Texas. 

Since I moved to NY, I secretly hum the Mad Men theme song every time I walk to work.




SAATCHI & SAATCHI Today / New York
Creative Director, Writer. Clients: P&G, Walmart, GSK.

VML 2015- 2017 / Kansas City
Creative Director, Writer. Clients: Wendy's, Goodwill. 

LATINWORKS 2013 - 2015 / Austin
Senior Writer, Creative Director. Clients: MLB, Mars, Chevrolet, Anheuser-Busch.

Y&R 2009 - 2013 / Paris, Lima
Writer, Senior Writer, CD. Clients: Colgate-Palmolive, Toyota, Movistar.


D&AD: 1 Black Pencil, 2 Yellow Pencils, 2 Graphite Pencils.

ONE SHOW:  1 Best of Film, 6 Gold, 1 Silver, 1 Bronze, 5 Merit.

CANNES LIONS: 1 Silver, 5 Bronze, 5 shortlists.

CLIO AWARDS: 1 Grand Prix, 1 Gold, 1 Silver, 2 Bronze. 1 Super Clio for best Super Bowl campaign

ANDY AWARDS: 3 Gold in Idea, Craft and Reset. 

LONDON INTERNATIONAL: 1 Silver, 1 Bronze,1 Finalist

NEW YORK FESTIVALS: 2 Grand Prix, 2 Gold, 1 Silver, 1 Bronze, 2 shortlist.

OTHER RECOGNITIONS: Ojo de Iberoamérica, Eurobest, Epica, El Sol, Wave Festival, USH, Addys.