Go For The Handful

We got Goldfish to reach the billion dollar brand status, making it relevant in culture and positioning as something more than a kiddie snack.

First, who better to invite America to Go For the Handful of Goldfish than the player with the largest hands in the NBA.

Then we made sure that everyone could go for the largest possible handful. We created a replica of Boban’s hand, as a dish.

What better proof that we became part of pop culture than a Jeopardy appearance.